Since this is one of your first visits to Yatrips, you may want to subscribe to my RSS feed. Thanks for visiting!

Manufacturing everything from tea to software, Indian corporate giant, Tata, has announced that it’s going to start manufacturing cars. Cheap cars. Really, really cheap cars. Tata, which is responsible for about 3% of the Indian GDP has announced that on Thursday, January 10, 2008, it will begin to sell a car that runs about $2,600. It’s launched at India’s rapidly emerging middle class.

India, with a population in excess of 1.1 billion, is expected to see its car sales climb to $145 billion in the next eight years.

Contrary to popular belief, the pollution that goes into manufacturing a car far surpasses anything the car will ever spew into the air, which means that India, already notorious for its terrible urban air, should be taking careful note.

In the meantime, we should hope that Indian middle class doesn’t continue to take its cue from the American middle class, succumbing to the temptation of ravenous consumption.

This entry was posted Thursday, January 10th, 2008 filed under: yatrips by kumar